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Insights
Consumer product business owners and entrepreneurs pursuing growth face a number of important decisions. Often, the product path seems clear: an idea for a product (or family of products) that the entrepreneur knows is an “item”, one that he or she is certain has significant market potential. And the market response, whether early in the...
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Now over a year into the Covid pandemic in the United States, everyone is weary of Covid related news.  Covid has severely impacted every aspect of our daily lives.  Now, with hope on the horizon in the form of increased availability of vaccinations, there is also cause for concern, with Covid variants and new infections...
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Altacrest is excited to announce Bryant Ambelang has joined the board of Barton Watch Bands and Maxine Clark has joined the board of Big Dot of Happiness. Both are proven leaders and we greatly appreciate their willingness to share their time and expertise with the teams at Barton and Big Dot! About Maxine Clark Maxine...
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Is your new partner the right partner to take your business to the next level? A founder who is considering a potential acquisition partner in the sale of his/her growing eCommerce brand usually needs to answer the question “which partner will invest in my business, help me make tough decisions, and grow it to its...
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This is another in a series of Altacrest Capital articles on relevant topics for consumer brands that sell on eCommerce channels (please see Altacrest Insights). In the fall of 2014 (centuries ago in eCommerce terms), my then-business partner and I were hustling to find selling channels for our high quality price point minibikes and go karts.  ...
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Many eCommerce investors and entrepreneurs fear a change in the search engine algorithms of Google or Amazon. Rightly so, a brand’s position in search engine results can have a material impact on sales. This is analogous to selling a product in Walmart with a prime display location and having it moved next to the restrooms....
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Both within our own portfolio companies, as well as within the eCommerce brands we have been in discussions with, we have observed some themes during these difficult times.  We would like to share these themes, from the unique (understatement!) challenges faced, to mitigants and solutions that clever entrepreneurs are implementing on the fly.  These themes...
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Through sweat, tears, hard work, and perseverance, you’ve built a great small business. It’s continuing to prosper but the next level of growth will bring new challenges. Is it time for a partner? Is it time to take some “chips off the table” and sell all or a significant portion of your business? The decision...
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Traditional retail continues to face meaningful headwinds due to the consumer shift towards eCommerce. Small and emerging brands are required to navigate which sales channels they utilize (eCommerce, wholesale, retail) in order to optimize growth potential and profitability, while managing the risks inherent with different channels. Specifically, the rise of Amazon has provided an enormous...
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Private Equity Sponsor Altacrest Capital Invests in eCommerce Brands, Provides an Alternative to Venture Capital Investments May 9, 2019 – In November 2018, the founder of Austin-based Barton Watch Bands (please see bartonwatchbands.com), the leading online provider of interchangeable watch bands for traditional and smartwatches, sold a controlling ownership interest to Altacrest Capital LLC, a Dallas-based...
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