Investing In eCommerce Consumer Brands We provide founders a path to realize a liquidity event and partner with a group that can take their business to the next level LEARN MORE Investing In eCommerce Consumer Brands We provide founders a path to realize a liquidity event and partner with a group that can take their business to the next level LEARN MORE Investing In eCommerce Consumer Brands We provide founders a path to realize a liquidity event and partner with a group that can take their business to the next level LEARN MORE

Experience Matters

Altacrest’s partners have completed over $3 billion of investments during their 20+ year careers. Experience has taught us to not make decisions to achieve short term results.

Altacrest’s partners have been focused on the consumer products industry since 1999, both in strategic advisory and multi-channel brand operation. We bring this experience and the resulting operational ecosystem to bear.  

Collaborating To Execute Next Stage Growth

We have a Hands-On Approach. We do not run the day-to-day operations. We leverage our experience and relationships, which we call the Altacrest Ecosystem, to grow the businesses together with the CEO, founder or management team.

Flexible Capital Structure

Executing sound operating plans creates more value than financial engineering. Value is created by helping companies achieve their full potential via the implementation of best practices in digital marketing, product development and back-end systems.

What We Invest In

We seek out differentiated brands with enthusiastic customer bases

The brands we acquire have become emerging leaders in their category and, with appropriate strategy and execution, are poised for continued meaningful growth. In situations where our expertise can add value, we will also invest in B2B eCommerce.

In our investments, we acquire a controlling interest in the company. Often, we are purchasing the business from the founder who has determined that while he or she was the right “idea person” to take the business from startup to meaningful revenue, they desire assistance to optimize the next phase of growth.

These founders can benefit by partnering with someone who understands the brand and can augment the growth opportunity.  The partners at Altacrest have significant experience in building companies and implementing processes that have created sustainable value for other consumer brands.

Frequently as part of the transaction, the founder continues to participate in the next stage of growth by retaining ownership. It is not uncommon for the founder to retain a 15-30% ownership stake in the business post-transaction. This continued ownership aligns interests between Altacrest and the founder and allows the founder a second opportunity to generate wealth via the growth of the business.

We invest in companies that are profitable

Altacrest Capital

Our Team

Rick Sukkar

Partner

Brien Davis

Partner
How We Partner

We strive to make decisions collaboratively with all key stakeholders: inclusive of the brand’s customers, founders, and management team members

Before beginning a new partnership, it is imperative that Altacrest and the founder have a clear understanding of the founder’s (or incumbent management team’s) desired role going forward. We welcome situations where the founder wants to remain the primary driver of the business and maintain ultimate responsibility for growing the company. In other instances, the founder prefers that a new management team is brought in to drive future growth. We are also comfortable with that approach. As we are usually the first outside investors in a company, we partner with founders and management teams to navigate the preferred transition carefully.

Whether we are working with the founder or a newly recruited CEO, we look to leverage the benefits of the Altacrest Ecosystem. We utilize a hands-on approach. Beyond capital, we provide real world experience building brands. We collaborate with founders and management teams to grow the business together, be it through enhanced omnichannel digital marketing (eg, Amazon, Shopify, Google Ads, other dot coms, etc.), improved back end systems, channel expansion, or product development or line extensions, including reliable management connections in Asia. We help our portfolio companies achieve their full potential by leveraging relationships, building teams, and implementing best practices in these areas.

Our primary job is to create an operating and financial environment for management to freely pursue intelligent opportunities that will benefit our companies in the long run. We are not driven by short term decisions, instead focusing on building sustainable value.

Altacrest

Portfolio

Insights

Get in Touch

Contact Us

ADDRESS
2801 Woodside Street
Dallas, TX
75204

CONTACT
214.796.6006
info@altacrestcapital.com

SOCIAL