Rick joined Altacrest after having spent 14 years in investment banking at JPMorgan, primarily focused on advising large consumer and retail brands like Cabela’s, Yakima Bike Racks, Yankee Candle, GNC, Wolverine Boots, Payless Shoes, and Lord and Taylor.   Later, for 4 years, Rick operated an omnichannel consumer brand backed by private equity as interim CEO, then COO, where he was responsible for vendor relations, sales, product development, inventory forecasting, and compliance.   Channels serviced included proprietary website, Amazon, Home Depot, Homedepot.com, Ducks Unlimited, Walmart.com, and various specialty retailers.