By

Rick Sukkar
Consumer product business owners and entrepreneurs pursuing growth face a number of important decisions. Often, the product path seems clear: an idea for a product (or family of products) that the entrepreneur knows is an “item”, one that he or she is certain has significant market potential. And the market response, whether early in the...
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Now over a year into the Covid pandemic in the United States, everyone is weary of Covid related news.  Covid has severely impacted every aspect of our daily lives.  Now, with hope on the horizon in the form of increased availability of vaccinations, there is also cause for concern, with Covid variants and new infections...
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Is your new partner the right partner to take your business to the next level? A founder who is considering a potential acquisition partner in the sale of his/her growing eCommerce brand usually needs to answer the question “which partner will invest in my business, help me make tough decisions, and grow it to its...
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Many eCommerce investors and entrepreneurs fear a change in the search engine algorithms of Google or Amazon. Rightly so, a brand’s position in search engine results can have a material impact on sales. This is analogous to selling a product in Walmart with a prime display location and having it moved next to the restrooms....
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Both within our own portfolio companies, as well as within the eCommerce brands we have been in discussions with, we have observed some themes during these difficult times.  We would like to share these themes, from the unique (understatement!) challenges faced, to mitigants and solutions that clever entrepreneurs are implementing on the fly.  These themes...
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Private Equity Sponsor Altacrest Capital Invests in eCommerce Brands, Provides an Alternative to Venture Capital Investments May 9, 2019 – In November 2018, the founder of Austin-based Barton Watch Bands (please see bartonwatchbands.com), the leading online provider of interchangeable watch bands for traditional and smartwatches, sold a controlling ownership interest to Altacrest Capital LLC, a Dallas-based...
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